Archetypes and The Elements Kit
The Elements Kit is designed to unlock your unique creative identity based on the archetypes that define you as an individual.
Archetypes are metaphors that describe human character. They are symbols that illustrate specific human qualities and patterns of behaviour in a single word.
Creative Archetypes are the productive forces of your character that compel you to create things and make things happen. They act together like a cast of distinct characters that animate your life.
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The Elements Kit
Explore how The Elements Kit combines the language of archetypes with six life elements to reveal your unique creative identity.
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The Elements Tools
Deep-dive into your unique creative identity, using The Elements Tools to design a life with meaning and purpose.
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The Elements Experience
Join a workshop with professional design mentor, Lisa Johnson, to explore The Elements Kit with your team.
The Elements Edition
Empowering creativity
Join our online journal to power up your creative potential.